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Balkan eCommerce Summit 2024 Broke Records in eCommerce Events in the Balkans


The largest e-commerce event in the Balkans took place on April 4th and 5th in an area of over 11,800 square meters in Arena Sofia. The creator and organizer of the format is Nikola Ilchev, who hours after the end of the Balkan eCommerce Summit 2024 shared:

"All our plans happened and exceeded both our and the visitors' expectations. 52 international speakers took the stage and were part of the Business Exchange Sessions. The partners' stands, which provide products and services for e-commerce, filled the entire first floor of Arena Sofia, and the second floor was set aside for food, drinks and communication. Additional events, meetings and activities were constantly happening in the corridors of the Arena, and at every moment there was an incredibly strong business and friendly energy. After the end of the first day, an extremely memorable party was held with three types of entertainment for the guests and no one wanted to leave until the last minute. I am pleased and happy that Sofia once again became the capital of e-commerce and attracted experts from more than 17 countries, not only from the Balkans, but also from Central, Eastern and Western Europe. We have already started talks for the next edition in 2025”.

Balkan eCommerce Summit 2024 took place over 2 days, during which participants were able to watch live speakers and topics such as:

"How to be on social media without actually being there" by Michael Corcoran,

"Why e-commerce in the Balkans is more dynamic compared to other parts of Europe", data presented by Carmen Cureu from Geopost, presentations on How Has The Customer Relationship Evolved Over The Last 100 Years, AI 2.0 - The Era of Performance and Possibility, Unlock the Secret: 6X Conversions on Any Funnel – Physical or Digital Products!, The unleashed power of Microsoft Advertising Full stack, How GenZ Will Shape eCommerce, as well as panel discussions on marketing, marketplaces, focus markets - Greece, Hungary and Romania.

In addition, Business Exchange Sessions with TikTok and others were also held.

The expo area was buzzing with non-stop conversations and negotiations for future partnerships. Among the guests there were very many representatives and owners of leading eCommerce brands from Bulgaria, and the organizers made sure that the visitors participated in games and challenges at each stand, so as to increase their chances of winning prizes after the last lecture - iPhone 14 Pro, Apple Watch , service vouchers, even a mattress. FedEx partners also gave away three match balls Replica of the Official UEFA Champions League Competition 2023-2024.

During the second day, the organizer also presented special awards to selected partners and brand ambassadors of the Balkan eCommerce Summit as a sign of gratitude for high results and strong influence achieved in the ecommerce community.

The event ended with the closing words of the organizer Nikola Ilchev in the company of the wonderful host Bozhidara Pencheva.

Expectations for the Balkan eCommerce Summit 2025 are even greater, because the event not only elevated the standard for Bulgaria but set a new benchmark for the entire region, promising an even more groundbreaking and expansive gathering next year.

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